News

2023.12.19News Release

What Is the 'Pasteurization' of Sake For? Sake Brand KURA ONE🄬 x 'QAQA' Quiz Campaign

BLOCKSMITH&Co. (Head office: Minato-ku, Tokyo; CEO: Tetsuya Sanada; hereinafter "BLOCKSMITH") is pleased to announce that a user-generated vertical short video quiz app ‘QAQA’ has now been collaborating with the sake brand KURA ONE🄬 to launch the 『KURA ONE🄬 x QAQA Quiz Campaign』 today with quiz videos about sake.


‘KURA ONE🄬’ is a small-capacity aluminum canned sake brand from id10 japan corporation (Head office: Meguro-ku, Tokyo; President: Masanari Sawada; hereinafter "id10 japan"), which is taking on the challenge of changing the "unreachable" to "deliverable" nature of sake. As a way of savoring the unique character of the region, a new initiative is being implemented to deliver sake from national and international award-winning breweries in 180ml aluminum cans to the purchaser, along with stories of how to enjoy and be surprised by the sake. Sales began in January 2023 and exports have already started with inquiries from more than 10 foreign countries.

 

’QAQA’ is a video social networking service that can "deliver" the strong feelings and passion of people and companies working on something, in the form of easy-to-access content in the form of vertical quiz videos. This collaboration was realized as a result of sympathy with the KURA ONE🄬 concept of "Delivering the unreachable".

 

To deliver the appeal of KURA ONE🄬 as it is, the quiz video uses the brand video as a quiz, which shows the passion behind KURA ONE🄬 and the stories of sake breweries across Japan. The brand video has resonated with many viewers and has the appeal of sparking interest in sake even among those who do not drink. The quiz video questions are designed to provide sake trivia for sake lovers as well as those who have never drunk sake before as a part of Japanese culture.
*This campaign is not intended to encourage non-habitual drinkers to drink.

 

QAQA will continue to "deliver" the strong thoughts and passion of people and companies in the form of vertical quiz videos, thereby becoming a point of contact with more people and helping them to convey their thoughts and passion in a fun and easy way.
 

Details

  • Sake Brand ‘KURA ONE🄬’ x 'QAQA' Quiz Campaign

13 winners will be drawn for answering quizzes about KURA ONE🄬 or their brand on the official QAQA LINE or in the QAQA app (*). You can add the official QAQA LINE as a friend to participate. 
*Pre-players who has already been experiencing QAQA can also participate via QAQA app.
 

There are 10 quizzes in total. Even if you don't know much about sake, you can experience the depth of the world of sake through the quiz video!
*You can only answer the quiz once.
 

 

  • Follow & RT campaign on the official QAQA X account

10 winners will be drawn for following and RT in the official QAQA X account.

 

【Overview】
Name:  ‘KURA ONE🄬’ x 'QAQA' Quiz Campaign
Period: 19th Dec 2023 - 25nd Dec 2023 (5 days)
How to Join: Follow the official QAQA X account and RT / Answer the quizzes on the official QAQA LINE or in the QAQA app
More Detail: https://www.qaqa.io/kuraone-collabcampaign

 


【Prize】

<Award-winning limited edition>KURA ONE® Set of Six carefully selected brands of Japanese sake.

  • KURA ONE®臥龍梅 純米吟醸 美山錦 (180ml)
  • KURA ONE®七冠馬 特別純米 原酒 (180ml)*1
  • KURA ONE®千代むすび 五百万石 純米 (180ml)*1
  • KURA ONE®天吹 雄町 純米 山廃 マリーゴールド酵母 (180ml)*1
  • KURA ONE®米鶴 超辛 純米 (180ml)*1
  • KURA ONE®千代むすび じゅんから 純米辛口 (180ml)*1
     

<Join from X>

1. Follow the official 『QAQA』 X account (@qaqa_jp).
2. RT the specified campaign post.

<Join from LINE>

1. Register the official 『QAQA』 LINE account as a friend. ▶ https://lin.ee/pGiHOyn


2. Answer the quizzes from the 'Answer Campaign Quiz' menu at the bottom of the talk screen.
※ You can only answer the quiz once.

<Join from QAQA app (for those who have already experienced the QAQA pre-play)>

1. Open 『QAQA』 app.
2. Use the search button at the top right of the home screen and search with the hashtag "#kuraoneke" to answer the quizzes for the campaign.
 


【Notes】

  • Please do not change your account ID during the campaign period.
  • Entry is limited to residents of Japan only.
  • Winners will be notified of their winnings and gift dispatch info by DM on X, on the official QAQA LINE or in QAQA app at a later date.
     

About ‘KURA ONE🄬’

KURA ONE® is a sake brand that changes the "unreachability" of Communication and Delivery into "delivery", including container issues such as the conventional 720 ml sake being too heavy/not drinkable/breakable/not fit in the fridge, language issues such as not understanding sake terminology/not understanding Japanese and delivery issues such as not being able to purchase.
 

Sake that can be enjoyed and experienced as a language of stories and surprises is carefully selected from marketable products brewed by award-winning sake breweries in Japan and abroad and commercialised as the KURA ONE collection.
The lightweight, small-volume 180 mL aluminium cans keep delivery costs down and make it easy for those not yet familiar with sake to try a small amount of the best sake.
 

About ‘id10 japan corporation’

id10 japan's vision is "to bring the future closer to a world where sake and other regional products made with Japan's local strength and craftsmanship can be purchased all over the world". As a player that discovers new value in Japan's Native Products (regional products), we are taking on the challenge of changing the "unreachable" into the "deliverable".
 

Having built up a track record of delivering 720 ml bottles using its own packaging materials to 50 countries around the world, cross-border e-commerce services and smartphone applications, the company launched KURA ONE®, a small-capacity aluminium canned sake, on 31 January 2023. KURA ONE® is attracting attention as a product and service that transforms communication issues such as "large", "heavy", "breakable", "I don't understand sake" and "I can't read Japanese", and delivery issues such as "I don't know where I can buy it" and "I can't deliver in small lots" into "delivery".
 

About ‘QAQA’

"QAQA" is a user-generated vertical short video quiz app where users can ask quizzes, accumulate "Chips" by continuously answering correctly, and exchange the accumulated "Chips" for the cryptocurrency "BLQS".

An alpha version is available for users to experience certain features such as quiz questions and answers. Various event functions to enhance the quiz experience, as well as the addition of NFTs, the cryptocurrency "BLQS," and a proprietary wallet, are planned to be gradually introduced.
We are also looking for more companies to join us in the future.

 

【Links】

About BLOCKSMITH&Co.

Company Name: BLOCKSMITH&Co.
President and CEO: Tetsuya Sanada
Establishment: April 1, 2022
Capital: 14,999,950 JPY
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-6122
Business: Development and distribution of products such as blockchain technology and crypto assets utilising NFTs
URL:https://www.blocksmithand.co.jp/en/ 


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