CEO of BLOCKSMITH&Co. Tetsuya Sanada Speaks at JBA on Designing Sustainable Token Economics

BLOCKSMITH&Co. (Head Office: Minato-ku, Tokyo; President & CEO: Tetsuya Sanada; hereinafter "BLOCKSMITH") announced that Tetsuya Sanada, President and CEO, gave a lecture at JBA (Japan Blockchain Association).


BLOCKSMITH was established in April this year as a subsidiary of KLab Inc. (Head office: Minato-ku, Tokyo; President: Hidekatsu Morita), and is currently engaged in two projects;
1) GameFi using popular Japanese Manga IP
2) Learn and Earn ‘’
In this presentation, Tetsuya Sanada spoke about designing a sustainable token economy that solves the challenges that exist in the current blockchain and considering the Learn and Earn ‘’ as a case study.

Event Detail

【Title】Learn and Earn ‘’ as a Case Study of Sustainable Token Economics Design
【Date】 Tuesday, September 13, 2022, 12:00-13:00
Organised by JBA (Japan Blockchain Association)


Founder and Chairman of the Board, KLab Inc. and
President & CEO, BLOCKSMITH&Co., Tetsuya Sanada

< Biography >
Director and Chairman of the Board of KLab Inc. Tetsuya Sanada founded four companies across a variety of fields while still a college student at Kansai Gakuin University. In 1997 Tetsuya Sanada joined the company ACCESS, where he contributed to i-mode's initial design and browser development. In 1998, he created CYBIRD, a company focused on various mobile media, of which he was the Vice President and CTO. In 2000, Tetsuya Sanada set up yet another company, this time to serve as a mobile software R&D branch for CYBIRD, known as KLab (called "K Laboratory" at the time). Tetsuya Sanada maintained the position of Representative Director, President and CEO until he was promoted Director and Chairman in March 2019 and will be involved in the establishment, management, and training of startup companies for KLab's non-game businesses.


Company Name: BLOCKSMITH&Co.
President and CEO: Tetsuya Sanada
Establishment: April 1, 2022
Capital: 10 million JPY
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-6122
Business: Development and distribution of Game&SocialFi services such as blockchain technology, crypto assets utilising NFTs