BLOCKSMITH&Co. (Head office: Minato-ku, Tokyo; CEO: Tetsuya Sanada) and Yugeisha Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Takahiro Imai) are pleased to announce the start promoting their new book using the user-generated vertical short video quiz app “QAQA”.

About the Collaboration
This project was created with the aim of creating new promotional opportunities for the book. By adopting an AI quiz generator, developed jointly by BLOCKSMITH and EQUES Co., Ltd., the content of books are converted into quizzes presented on 'QAQA'. This approach seeks to attract new readers and offer existing fans an engaging way to rediscover books.
The first collaboration features Yugeisha's publication, 'The True Health Textbook Taught by a Contrary Trainer'. Quizzes generated from this book's content are now available on 'QAQA', providing users with an interactive reading experience. BLOCKSMITH plans to continue seeking partnerships with publishers to expand this initiative.
Comment from Yugeisha's Publishing Representative
"In collaboration with BLOCKSMITH, we aim to create unprecedented touchpoints with readers. By offering quizzes derived from our book's content, we hope to encourage more people to engage with our publications."

▼Sample Quiz

About the Promotional Initiative
Publishers interested in participating can easily create quizzes by providing PDF data of their books to QAQA. For more details, please contact us through the application form below.

*Note: Participation is limited and will close once capacity is reached.
About QAQA
'QAQA' is a user-generated vertical short video quiz app where users can create and answer quizzes, accumulate in-game currency 'CHIP' through consecutive correct answers, and exchange 'CHIP' for cryptocurrency 'BLQS'. Currently in its beta version, QAQA allows individuals and companies to convey their messages through accessible vertical quiz videos. To date, 18 companies have participated in various collaborations, and we continue to seek new partners.
Beta Version Download:
iOS: https://apps.apple.com/jp/app/id6450161082
Android: https://play.google.com/store/apps/details?id=com.blocksmith.quiz
Official Links:
Website: http://qaqa.io
LINE: https://lin.ee/2r3jdvZ
X (formerly Twitter) [Japanese]: https://twitter.com/qaqa_jp
X (formerly Twitter) [English]: https://twitter.com/qaqa_en
Discord: https://discord.com/invite/x94WMNJJ9y
Telegram: https://t.me/qaqagroup
≪About BLOCKSMITH&Co.≫
Company Name: BLOCKSMITH&Co.
President and CEO: Tetsuya Sanada
Establishment: April 1, 2022
Capital: 14,999,950 JPY
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-6122
Business: Development and distribution of products such as blockchain technology and crypto assets utilising NFTs
URL:https://www.blocksmithand.co.jp/en/
【SNS】
Linkedin:https://www.linkedin.com/company/blocksmithandco-en/
X:https://twitter.com/BLOCKSMITH_EN