2024.02.16News Release

Seeking challengers who like beer! "Q. What is the role of beer foam?" ~『Nippon Beer』 ×『QAQA』~

BLOCKSMITH&Co. (Head office: Minato-ku, Tokyo; CEO: Tetsuya Sanada; hereinafter "BLOCKSMITH") is pleased to announce that a quiz short video SNS ‘QAQA’ is collaborating with Nippon Beer Co. who sells distinctive beers from around the world online to be held a beer-related quiz from today.

This campaign will be conducted in collaboration with Nippon Beer Co. which imports and sells about 150 kinds of beer and spirits from 35 countries, as well as craft beer and non-alcoholic beer.


Quizzes will be on basic knowledge about beer, for examples ‘What are hops used to make beer?’ “What is the de-alcoholization process for non-alcoholic beer?’ and also about beers from overseas, for examples ‘What are the characteristics of beers consumed in Southeast Asia?’ will be posted on the official QAQA LINE. Beer lovers will enjoy beer trivia interwoven with cultures from around the world.


‘QAQA’ will continue to be developed with the aim of becoming a fan marketing platform that increases interest in, deep understanding of, and attachment to brands through questions and answers to quizzes about products and services.

【Quiz Campaign Details】

Follow and repost the official "QAQA" X account and answer the beer quizzes on the official "QAQA" LINE or in the "QAQA" application(*), and you will be entered into a drawing to win an assortment of selected beers from Japan Beer Co..
The breakdown of prizes and the number of winners will be upgraded to a more spectacular level based on the total number of eligible posts reposted. We hope you will join us with your friends and family!

*Pre-players who has already been experiencing QAQA can also participate via QAQA app.

Name:  Nippon Beer Co. x 『QAQA』 Quiz Campaign
Period: Fri, 16th Feb - Fri, 23rd Feb
How to Join: Follow the official QAQA X account and RT / Answer the quizzes on the official QAQA LINE or in the QAQA app
More Detail:


■ Assorted beers selected by Nippon Beer Co.

Depending on the total number of eligible posts reposted, the prize breakdown and number of winners will be upgraded to a more spectacular level.


~50 reposts: Assortment of 4 kinds x 1 person
51~199 reposts: Assortment of 4 kinds x 1 person, Assortment of 6 kinds x 2 person
More than 200 reposts: Assortment of 4 kinds x 1 person, Assortment of 6 kinds x 2 person, Assortment of 8 kinds x 3 person

<Join from X>

1. Follow the official 『QAQA』 X account (@qaqa_jp).
2. RT the specified campaign post.

<Join from LINE>

1. Register the official 『QAQA』 LINE account as a friend. ▶

2. Answer the quizzes from the 'Answer Campaign Quiz' menu at the bottom of the talk screen.
※ You can only answer the quiz once.

<Join from QAQA app (for those who have already experienced the QAQA pre-play)>

1. Open 『QAQA』 app.
2. Use the search button at the top right of the home screen and search with the hashtag "#日本ビール" to answer the quizzes for the campaign.


  • Please do not change your account ID during the campaign period.
  • Entry is limited to residents of Japan only.
  • Winners will be notified of their winnings and gift dispatch info by DM on X, on the official QAQA LINE or in QAQA app at a later date.

About ‘Nippon Beer Co.’

Beer is enjoyed by people all over the world. For instannce in Germany, the beer capital of the world, there are more than 5,000 varieties.
We visit countries around the world to find interesting beers to sell in Japan.
That is our mission, but it is like a treasure hunt, and that discovery is our greatest pleasure.


And now that we have discovered our beer, the next step is for you to discover it in Japan.
We want to make the time spent enjoying beer richer and more interesting with such discoveries as "I didn't know there were beers like this in the world" or "This beer goes well with this food".

With such discoveries, we will continue to promote distinctive beers from around the world in Japan to make the time spent enjoying beer richer and more interesting.

About ‘QAQA’

"QAQA" is a user-generated vertical short video quiz app where users can ask quizzes, accumulate "Chips" by continuously answering correctly, and exchange the accumulated "Chips" for the cryptocurrency "BLQS".


An alpha version is available for users to experience certain features such as quiz questions and answers. Various event functions to enhance the quiz experience, as well as the addition of NFTs, the cryptocurrency "BLQS," and a proprietary wallet, are planned to be gradually introduced.



Company Name: BLOCKSMITH&Co.
President and CEO: Tetsuya Sanada
Establishment: April 1, 2022
Capital: 14,999,950 JPY
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, 106-6122
Business: Development and distribution of products such as blockchain technology and crypto assets utilising NFTs